MonsterInsights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. Are you finally able to tackle Search engine optimization and increase traffic to your site? we’ll cover what Search engine optimization is and how you can use it to increase traffic to your blog. One of the simplest ways that to try and do that’s to optimize your site for search engines and in this series, we’ll cover everything you need to know to get started with Search engine optimization and by following the tips in this series, you could easily add 1,000 more visitors to your website -in a month. So let’s dive in.
What is Search engine optimization:
If you’ve done research on how to increase traffic to your website, you’ve probably seen everybody talking about “Improve your Search engine optimization” on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex however ninety percent of searches area unit done on Google. So that’s usually what we’re talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book Associate in Nursing at the tip of the book you have got an index wherever it tells you wherever everything was talked about and the location.
That’s pretty much Google and their indexing system as well on the web in the cloud. So let’s take a look at an example. Since Google thinks it’s answering the query really well it’ll get shown up here as well as down further on the page. Then below all of that, you have organic results. Usually they are regarding 10 organic results on one page and organic listings simply mean that these results aren’t paid at all.
They show up on Google because they’ve done a good job of telling Google that this page is about this particular query. Then you have a people also ask space and this merely shows the connected searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they do not realize what they are searching for on the primary page.
They’ll merely regulate their search criteria and that is why Google added in this ‘People Also Asked’ area and here’s the biggest why Search engine optimization is so important for your website. Top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. The second can get between 15% and so the third position can get around 10%.
So, that’s why it’s so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms and there’s no way that we’re going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance you’ll also want to make sure that your site is useful.
All that means is that when a user clicks on your site, the information that they’re looking for is easily found. Think about the last time you probably did an enquiry. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that you’ve arranged the answers for the topic in a meaningful way that’s easier for readers to find what they’re looking for. So there are 2 main ways in which you’ll be able to work on Search engine optimization on your web site and they’re called on-page Search engine optimization and off-page Search engine optimization. 9 ways to increase blog traffic.
On-Page Search engine optimization:
On-Page Search engine optimization is just telling Google and also the reader that you just have everything that they’re looking for. You have all the indicators that they’re looking for and really, this just means you have all the right keywords on your site. Now, on-page Search engine optimization is easier to deal with because most of the changes needed are within your control. For instance, if your site is is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, sorts of meat, best
BBQ grills and everything else that is related to that topic.
Off-Page Search engine optimization:
With Off-Page Search engine optimization, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page Search engine optimization is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link but if you are writing nice content and networking along with your business or your topic space then it should not be a tangle. Now I just want to let you know, as we have a tendency to bear this Search engine optimization method, just realize that search engine optimization will take time and typically often a bit frustrating when you’re not seeing the results fast. But if done properly, the results from your SEO efforts will last months or maybe years relying on the topic you’re in.